Land Rover and Guiness Premiership have teamed up to provide a cool iPhone application.  It is a sports application that gives the most up to date news, scores and fixtures in the rugby arena. Now,that’s a sport I am not familiar with at all, but a good friend and Madison new car owner is.  He downloaded this app as soon as it was available and couldn’t be happier getting scores as soon as the action takes place.

This app has been downloaded 62,000 times, 40K of those coming in the first six weeks after it was released.  In fact, about 1,100 downloads took place on Christmas (probably from those excited people who received an iPhone as a gift)!   The rugby news provider is the “the second most downloaded sports application and the 21st most downloaded application from the iTunes store”.   If you like Rugby,  you’ve been thinking about a new LR, it’s a great excuse to stop by your Madison car dealer.

What else is new in the Land Rover world?  Well, the 2011 Land Rover LRX should arrive on lots later this year.  It is going to be a great model.  The LRX will come with a 3.2-liter V6, 6-speed automatic transmission, and standard all-wheel drive with Land Rover’s Terrain Response System (TRS).  A Hybrid version will come later, as the company is hot on the trail of some competent staff who can develop and engineer hybrids.  We all know they are the future of car buying!

The outside of the LRX will be a sporty, two-door option.  It will be sleeker, have a tapered nose and contours will be smoother.  The two door model will be a bit shorter, but the cargo dimensions have not been given.  Let’s hope this Madison new car has the same cargo space, as say the 2010 LR2.

There is certainly a lot of promise with Land Rover vehicles- they’re teaming up to bring cool apps to the iPhone, releasing the LRX, and making the move into the hybrid world.  Land Rover is a brand we’ll be watching!

Hybrid vehicles are the wave of the future.  It’s a bandwagon that many car companies are jumping on, or want to jump on.  Jaguar/Land Rover are no different.  When they were a part of Ford Motors, they had more access to the type of engineering that is needed for a company to add electric driving capabilities to a car, SUV, and the like.  Now, JLR is part of Tata Motors and they’re “shopping” around for staff to engineer a hybrid vehicle that down the road could make it to your Madison car dealer.

What is the company doing to advertise their open positions?  They have a dedicated team that is recruiting the right people.  JLR wants to employ 50 engineers with experience in these areas:electrical, infotainment, software and hybrid engine technology. This would be in addition to the 125 grads and apprentices joining the company this September.  It’s no surprise that the company has already gotten 4,500 graduate apps in 2010 alone. They are the biggest auto recruiter in the United Kingdom and many people are looking for work these days.  Hey, if they can help create a Madison new car that is environmentally sound, that is a good thing!

Speaking of new cars, what might you currently find at your Madison car dealer?  It’s probably going to be awhile before a hybrid arrives, so the current inventory should catch your eye….hopefully!

There’s the 2010 Jaguar XF Luxury model that could be a good match.  It’s a 4.2L, v8 engine- nice ride!  It comes with a great selection of convenience features such as memory for seating and steering wheel.  In case your significant other drives it, it can go back to your comfort level in a second!  There’s also the keyless remote entry and a plethora of front and back cupholders (so very important) !

If you want something bigger, check out the 2010 Land Rover LR2.  It comes standard with all-wheel drive and has 4 doors, perfect for transporting your family on vacations and to sporting events. You’ll find it equipped with a 3.2 L, V6 engine.  Land Rovers for sale at your Madison car dealer also have great off-road capacity, if that is more your forte?!?!

There’s a lot in store for JLR as they move into the electric vehicle arena.  They already produce amazing luxury cars/SUV’s and it’s no doubt that future Madison new cars will be top-notch as well!

Whatever your personal feelings toward a Land Rover might be, the new 2010 LR4 is a nice ride.  Land Rover has made some styling and performance changes to this Madison new car.  Let’s check out the LR4′s lineup of great features.

After some negative feed back on the LR3′s interior, Land Rover staff decided to make some changes on the 2010 model.  This SUV, found at your Madison car dealer, has interior features that are both practical and elegant, much like the features found in a Jaguar.  Keep in mind that both Jags and LR’s are made by the same company, Tata Motors.

The improved interior quality can be seen from the steering wheel wrapped in leather to the walnut trim on the center console.  A friend of mine who recently look at one at his Madison new car dealer said there is also quite a bit more space inside the cabin.  The SUV can comfortably fit 4-5 adults, even though there is the optional third row seating that claims to seat up to 7.  It all depends on everyone’s size, personal space tolerance, and other factors.

The 2010 LR4 also has a new engine in it: a 375-horsepower, 5-liter V-8 with direct injection .  This engine configuration is also shared with other Madison new car Jaguar models.  Believe it or not, this enables the Land Rover to go from 0 to 60 in 7.5 seconds.  This really surprised me to hear, since it’s an SUV that weighs  A LOT.

As we all know, Land Rovers are very capable machines for driving on “regular” roads and also for those adventurous off-road trips.  The LR4 has better steering, handling and an overall smoother ride.  The 2010 model has a roll sensor that has been added to the stability control system.  The LR4 has larger brakes, which are also found on the Range Rover Sport.  The larger brakes help keep the auto from being taken over by it’s extra power.

Better interior, more powerful engine and improved handling make this SUV a must see at your Madison car dealer!

I’ve always wanted to go to Paris.  If I were lucky enough to be there, say between October 2nd and 17th of this year, then I could hit the motor show and see the 2011 Land Rover LRX.  Even though I won’t be lucky enough to go,  it’s still a great looking model.

This Madison new car, at first glance, reminds me quite a bit of the design for BMW’s ActiveHybrid X6.  This wouldn’t be a bad thing, since both brands offer luxurious, highly coveted SUV’s.  The Land Rover LRX is set to be a buyer’s option in the third quarter of 2011, so we have awhile to wait.

The LRX concept first became a vision in 2008 at the Detroit Auto Show.  Auto critics, the press, and the general public overall enjoyed what they saw.  Land Rover claims this model will be their most efficient yet and will come with a powertrain that is yep, you guessed it, very “hybrid” like.

Land Rover has been looking to get into the hybrid-race for awhile.  They are going a step further and developing their own parallel-hybrid sytem.  It is similar to the Toyota Prius hybrid’s system.  A conventional battery pack will hold the charge and it will have the ability to be charged at home.  Again, this hybrid LRX model is not set in stone, just in the planning stages at this time.

Another thing that I like about the LRX concept coming to Paris is the less boxy look versus other Madison car dealer Land Rover’s.  It is a smaller crossover that weighs less and has a somewhat sportier look.  However, Land Rover lovers won’t have to sacrifice with a bit smaller vehicle.  It’ll still have plenty of cargo space, a nice cabin, and all the up to date bells and whistles common with a luxury crossover.

After the Paris Motor show in a few months, it will be intersting to see what the press has to say about this Madison new car.  Like the LR2, on which the LRX is based, it is sure to please those who have come to love all the Land Rover models sold at your Madison car dealer!

Land Rovers have been around for many years.  As you see the most current models at your Madison dealer, sometimes it’s kind of cool to see how these SUV’s evolved.

Back in 1947,  Maurice Wilkes was the technical director for Rover Cars, as it was called at the time.  He felt that there was need and desire from the general public for a type of military/utilitarian 4X4.   So, about a year later in 1948, the first Land Rover was born.  It debuted at the Amsterdam Motor Show.

This Madison new car was manufactured with aluminum that was left over from planes used in the war.  Wow, things do come full circle, since the Land Rover/Jaguar company is going back to using aluminum in upcoming models. It also featured four wheel drive and a lightweight chassis.

10 years later, when my parents were young children, an updated Land Rover came out.  It drove a bit smoother, but still very durable.  This model was highly sought all over the world, as orders came in bundles from 70 countries!  This LR had a 2.25 litre petrol engine.  Thus, a world wide brand name began!

As popular as the Land Rover was, the automaker wanted to create a more comfortable SUV.  In response,  Range Rover was born.  It had many desirable characteristics such as a V8 engine with 3.5 L,  Disc brakes and a self-leveling suspension. This RR went on sale at your Madison dealer starting in 1970.

Over the past 30 years or so, Land Rover/Range Rover models have been updated.  In 1981, a four door model came out.  In 1992, many technical advances were made on this auto.  Anti-lock brakes and air-bag suspension joined the line-up of safety features.  The Range Rover II came out in 1994.  It’s evident that many different model options have come and gone at your local store.

Land Rover and Range Rover SUV’s are worth the time to check out.  They have amazing on and off-road capabilities, are durable, and have luxurious interiors.  These Madison new cars are available at your local dealer.  Take a trip there soon!