Land Rovers have been around for many years. As you see the most current models at your Madison dealer, sometimes it’s kind of cool to see how these SUV’s evolved.
Back in 1947, Maurice Wilkes was the technical director for Rover Cars, as it was called at the time. He felt that there was need and desire from the general public for a type of military/utilitarian 4X4. So, about a year later in 1948, the first Land Rover was born. It debuted at the Amsterdam Motor Show.
This Madison new car was manufactured with aluminum that was left over from planes used in the war. Wow, things do come full circle, since the Land Rover/Jaguar company is going back to using aluminum in upcoming models. It also featured four wheel drive and a lightweight chassis.
10 years later, when my parents were young children, an updated Land Rover came out. It drove a bit smoother, but still very durable. This model was highly sought all over the world, as orders came in bundles from 70 countries! This LR had a 2.25 litre petrol engine. Thus, a world wide brand name began!
As popular as the Land Rover was, the automaker wanted to create a more comfortable SUV. In response, Range Rover was born. It had many desirable characteristics such as a V8 engine with 3.5 L, Disc brakes and a self-leveling suspension. This RR went on sale at your Madison dealer starting in 1970.
Over the past 30 years or so, Land Rover/Range Rover models have been updated. In 1981, a four door model came out. In 1992, many technical advances were made on this auto. Anti-lock brakes and air-bag suspension joined the line-up of safety features. The Range Rover II came out in 1994. It’s evident that many different model options have come and gone at your local store.
Land Rover and Range Rover SUV’s are worth the time to check out. They have amazing on and off-road capabilities, are durable, and have luxurious interiors. These Madison new cars are available at your local dealer. Take a trip there soon!