Come this April, the 2011 XJ Jaguar will be available at your Madison dealer. With the help of one of hip-hop’s greatest, the 2011 XJ might be the most sought after item by the time it hits lots around the U.S.

Jay-Z is a trend setter, everything this hip-hop mogul touches turns to gold. Jay-Z wears a Yankee fitted hat and the rest of America follow suit. Jay-Z promotes the movie American Gangster and millions go to see it, so when I heard that Jay-Z was partnering up with Jaguar to promote the new 2011 XJ model, I had to give kudos to Mike O’Driscoll, Managing Director of Jaguar Cars for encouraging this promotion.

As part of the agreement between Jay-Z and Jaguar the rapper has featured the 2011 XJ model in his newest music video “On To The Next One” and throughout the year Jay-Z has planned to make several public appearances alongside the vehicle.

This would not be the first time celebrities have teamed up with the auto industry, rapper Common partnered with the Lincoln Navigator in 2008 and more recently Queen Latifah has become an integral part of the Ford Mustangs marketing campaign. Throughout Latifah’s new video, “Fast Car” featuring Missy Eliot, the Mustang monopolizes screen time clearly establishing itself as the center of attention. Likewise when watching Jay-Z’s “On To The Next One” I have a hard time deciphering whether the video is an extended car commercial or an actual music video.

This sudden increase in the auto industries promotion budgets serves as a comforting sign, alluding to the fact that the economic recession is slowly recovering. Out of all of the Madison new cars being featured this upcoming spring I wouldn’t be surprised if the Jay-Z approved XJ Jaguar had the most lot movement. Jay-Z is tremendous influence in America among all ages, his entrepreneurship is admired by the business world, whereas his hip-hop skills have the younger generations wrapped around his fingers.

The 2011 XJ has been hailed by critics to have an aesthetically pleasing interior, including a massive glass sunroof offering a panorama of the sky, and improvements on the exterior including the large body and swooping taillights, nicknamed ‘cat’s claws’. Come by and give the 2001 XJ Jaguar the ol’ test drive at your Madison dealer!