Any company shooting for success would be wise to model their customer service approach after the fast food powerhouse Burger King. After all “Have it your way” seems to be a concept that never leaves the customer disappointed and in the past has always been good for business.

Your Madison dealer has been an integral part of Jaguar standing at the top of the J.D. Power and Associates Satisfaction Survey, with an index score of 898. This is Jaguar’s second straight year leading the way in customer sales satisfaction, for the luxury brands division.

J.D. Power and Associates Sales Satisfaction Index takes into account five factors when determining index scores: the dealership facility, salesperson, the paperwork process, delivery process, and the vehicle’s price. A census of 48,000 new-vehicle buyers was considered during the 2009 survey analyzing those either purchasing or leasing.

Concluded in the study was that twenty percent of customers who left a dealership without purchasing a car did so in response to poor customer treatment. As money continues to be a significant factor for buyers, having a positive salesperson client relation could make all the difference. Americans are looking for an excuse not to spend money and having a unsettling interaction with a dealer could leave both parties empty handed.

Your Madison dealer also has a generous selection of Land Rovers whose survey index score, 872, ranked in the top five for sales satisfaction. Audi and Volvo were both at the bottom of the rankings, whereas Cadillac and Lexus took the number two and three spots respectively.

As for mass market brands, Mercury ranked in at number one with a index score of 867. Smart, Buick, Pontiac, and Chevrolet rounded out the remaining of the top five highest index scores. Mitsubishi and Jeep were ranked in the bottom two, suggesting that they poorly accommodate their customers throughout the sales process.

J.D. Power and Associates has been one of the most reliable market research companies since the 60’s, globally conducting multiple automotive industry surveys on a yearly basis.

So whether you come down to the Madison dealer interested in Fields Madison’s new car selection or Madison used cars , there is one aspect of the experience you can look forward to, having it your way. No red tape and long lines at Madison dealer Fields Jaguar Land Rover.