Land Rover and Guiness Premiership have teamed up to provide a cool iPhone application.  It is a sports application that gives the most up to date news, scores and fixtures in the rugby arena. Now,that’s a sport I am not familiar with at all, but a good friend and Madison new car owner is.  He downloaded this app as soon as it was available and couldn’t be happier getting scores as soon as the action takes place.

This app has been downloaded 62,000 times, 40K of those coming in the first six weeks after it was released.  In fact, about 1,100 downloads took place on Christmas (probably from those excited people who received an iPhone as a gift)!   The rugby news provider is the “the second most downloaded sports application and the 21st most downloaded application from the iTunes store”.   If you like Rugby,  you’ve been thinking about a new LR, it’s a great excuse to stop by your Madison car dealer.

What else is new in the Land Rover world?  Well, the 2011 Land Rover LRX should arrive on lots later this year.  It is going to be a great model.  The LRX will come with a 3.2-liter V6, 6-speed automatic transmission, and standard all-wheel drive with Land Rover’s Terrain Response System (TRS).  A Hybrid version will come later, as the company is hot on the trail of some competent staff who can develop and engineer hybrids.  We all know they are the future of car buying!

The outside of the LRX will be a sporty, two-door option.  It will be sleeker, have a tapered nose and contours will be smoother.  The two door model will be a bit shorter, but the cargo dimensions have not been given.  Let’s hope this Madison new car has the same cargo space, as say the 2010 LR2.

There is certainly a lot of promise with Land Rover vehicles- they’re teaming up to bring cool apps to the iPhone, releasing the LRX, and making the move into the hybrid world.  Land Rover is a brand we’ll be watching!